FIN 370 Week 3 Learning Team Assignment Essay

Learning Team: Current Market Conditions Competitive Analysis This paper will give a short history and descriptions of Apple’s I Pad minicomputer. It will also give factors that affect demand, supply, and equilibrium prices in the market. Issues that Apple faces that affect its competitiveness will also be addressed. Lastly, this paper will identify the long term profitability of the iPad including, price elasticity of demand, technological innovation, and cost structure. Steven Jobs and Steven Wozniak were friends in high school, which shared like interested in electronics. They designed what would become the Apple and on April 1, 1976, Apple Computer was born. This is an American based company located in California. Apple specializes in design advancing, and the sales electronics, computer software, and computers. Apple is accredited for some of the most popular products of the modern world of technology such as: iPod, iPhone, iPad, and iTunes. Apple has expanded its retail stores to fourteen countries worldwide with 408 retail store not to mention their online stores, Apple Store and iTunes. Apple’s value as of March 2013 is $415 million, and it is the largest most publicly traded companies. The iPad is a tablet designed minicomputer that was released in 2010 by Apple. This device has equipped with Wi-Fi and has a multi- touch screen. There are five different versions of this particular tablet. Each has the capability to play music, record videos, a camera function, browsing the web, e-mailing. Games, GPS navigation system, and social networking can also be downloaded to the device. A market is as a collection of consumers and retailers of a specific merchandise or service. Demand is the actual volume that consumers are prepared and able to obtain. Quantity necessitated is the demand at a specific amount and is symbolized as the demand curve. The supply of a product is the quantity that manufacturers are prepared an d capable to convey to the market the sale of  the product. The market can be analyzed by matching the supply and demand curve. Equilibrium is the connection of supply and demand curves. The equilibrium amount is the amount where the number demanded matches the number supplied. A change in price does not necessarily mean that the demand will change. It is more likely for the quantity demanded will affect the price. If the price is changed the curve will move along the demand curve. When the price is reduced the quantity demand will be increased. When the IPad was released, it was the only product in that market at that time. Therefore, at that time it absolutely controlled the tablet division. Some corporations tried to contend with Apple, but recognized their position just could not compete. The competition combated Apple by creating smaller tablet that is an unfamiliar place for Apple. This creation worked and caused Apple to lose sales. The competitors rapidly established their place in the market. Price elasticity of demand is an issue th at our organization, Apple faces that affects our competitiveness and long-term profitability with regards to the iPad. â€Å"Price elasticity of demand and supply tells us exactly how quantity responds to a change in price. As elasticity increases, quantity responds more to price changes. Demand or supply is elastic, if the percentage change in quantity is greater than the percentage change in price†(University Of Phoenix, 2010, pp. 154-157). After reviewing data, specifically targeted to the three types of iPads; their pricing, capabilities and memory storage, it was determined that if the price of the iPads increased; then the consumers may not purchase them (â€Å"What Is An Apple Ipad’s Elasticity Of Demand?†, 2012). The price elasticity of demand tells us that although apple is very technological innovative, but as it relates to price elasticity of demand; the quantity does not matter (all the changes, modifications, additions, advancements, etc.) consumers will still purchase the cheaper iPad (cost efficient) Apple should not invest in making more iPads. Consumer(s) can’t readily identify / understand the importance /significance of having more capabilities, memory, stor age, etc. The consumer(s) would ultimately shop for and purchase the iPad that’s more conducive to their needs. Although apple has is very technological innovative, but as it relates to price elasticity of demand; the quantity does not matter (all the changes, modifications, additions, advancements, etc.) consumers will still purchase the cheaper iPad (cost efficient)  Technological innovation is an opportunity for our organization, (Apple) to face that affects our competitiveness and long-term profitability with regards to the iPad. Through technological innovation our organization will be able to make improvements to something that already exists; such as the Apple iPad. Is the improvement to something that already exists. Technological innovation will always have a huge impact on Apple Corporation. As it directly relates to the iPad, with the technological innovation, we are able to re-invest and re-invent the iPad. As with any product of this magnitude, the cost will increase, more features will be added, more storage, more variability, etc. As long as we are innovative and have a willingness to be creative we will consistently bring new items to the market that will steady intrigue the consumers and adapts to their technological needs. â€Å"Cost Structure (TC = FC + VC) is the costs of production, the identification of how costs associated with the production of a good or service are distributed throughout the process The cost structure consists of fixed costs, variable costs and total cost â€Å" (University Of Phoenix, 2010, pp. 283-285). According to â€Å"Internal Factors: Costs † (n.d.), † When analyzing cost, the marketer will consider all costs needed to get the product to market including those associated with production, marketing, distribution and co mpany administration (e.g., office expense). These costs can be divided into two main categories: fixed costs and variable costs†. Fixed costs are costs that are spent and cannot be recovered (rent, credit interest, maintenance costs, security and administrative expenses, often salary). The major factors affecting fixed costs are (1) Changes in business organization, (2) Changes in technology applied, (3) Sale of manufacturing equipment and (3) Decisions to undertake advertising activities, etc. Variable costs are costs that vary with production. Factors affecting variable costs, including productivity and others that change the supply of and demand for labor (internal factors), (1) Involve costs of items that are either components of the product (parts/packaging), (2) Directly associated with creating the product (electricity to run an assembly line), (3) Coupons and (4) Variable costs, especially for tangible products tend to decline as more units are produced. This is due to the producing company’s ability to pu rchase product components for lower prices since component suppliers often provide  discounted pricing for large quantity purchases (). Total cost the sum of all costs of inputs used by a firm in production TC = FC + VC Apple is one of the world’s most admired brands. Every year, as rumors about Apple’s products start to emerge web sites begin to speculate which suppliers are likely to win Apple’s business. Getting a contract from Apple can lift a company’s value by millions of dollars. On October 22 Apple released a variety of new hardware and software. Apple’s new iPad is clearly focusing on improving the iPad product profit margin, while also maintaining it strong market share. One of the ways Apple can maximize their profit is by reducing the price of the original iPad mini. Another recommendation that can maximize the profit for Apple is to also make radical improvements to the full-size iPad and the mini. Apple has four products in the iPad lineup. While Apple decided to keep the price of the iPad 2 at $399 Apple dropped the price of the IPad mini to $299. The newest iPad, the new full-size iPad Air is thinner and lighter than the previous full-size iPads and much more powerful. The new iPad Air will sell at $499, while the second new iPad tablet the iPad mini with Retina display will sale for $399. By Apple dropping the price on the iPad mini this move should help A pple maintain market share with it strong competition. Strong competitors like Google and Amazon have recently dropped the prices on their popular tablets. Android tablets such as Google and the Kindle Fire have been gaining on Apple over the past year with the lower prices and higher performance. The Kindle Fire HD sold for $139, this alone affected Apple’s revenue. The price decrease put Apple’s base iPad mini closer to the price of Google and Amazon’s top of the line tablets. Apple chose to drop the price of the original iPad mini tablets to maximize their profits with the competition. Overall by dropping the price, this will draw more individuals to the Apple iPad mini and increase Apple’s marginal revenues and profitability. This will keep Apple’s market share in competition with Google and Amazon without sacrificing too much profitability. Although, there are several competitors in this market; such as The Kindle Fire, The Windows Tablet, Galaxy Table, etc. none are able to uphold the standards that the iPad will carry. With all of our advancements in technology, research, investments, etc. we continue to be in high demand. If our corporation continues to be technological innovative and productive; then we will continue to grow and  c onsistently re-invent. We will be more profitable, growing and will remain cost efficient; when it comes to manufacturing and producing the iPad. Based on the current market conditions, our competitive market analysis concluded that the Apple iPad will be an extremely productive and very successful. References: Duhigg, C., & Barboza, D. (2012, January 25). In, China, Human Cost Are Built Into an IPad, p. The iEconomy. Internal Factors: Costs . (n.d.). Retrieved from http://www.knowthis.com/pricing-decisions/internal- factors-costs Reisinger, D. (2013, October 22). IPad 2 Survives iPad Air, Still cost $399. CNET, p. . University Of Phoenix. (2010). Economics, Eight Edition. Retrieved from University Of Phoenix, ECO365 website. What is an Apple iPad’s Elasticity of Demand?. (2012). Retrieved from http://applecoeconomics.wordpress.com/2012/05/17/what-is-an-apple-ipads-elasticity-of-demand-9/

Bank of America Business Analysis

Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle sized market businesses and large corporations with a vast array of products and services. From multi-million dollar loans to thousands of ATM’s throughout the United States and overseas, Bank of America is among the world's leading wealth management companies’ and is a global leader in corporate business. Bank of America Business Capital provides asset-based credit facilities of $10 million or more throughout the United States, Canada and Europe for manufacturers, wholesalers, distributors, and service businesses. Bank of America is currently listed as number 5 on the Fortune Global 500 annual ranking of America’s largest corporations. However, they did not place within the top 100 of fortune 500 companies to work for in 2009 (CNN. com money magazine, 2009). Bank of America operates in more than 10 countries including regions in Europe, Asia, and Central and South America. With operations in such a wide range of selected countries Bank of America (BOA) has to deal with differing legal and cultural aspects which can relate to the amount of risk the management is willing to accept. This risk includes what is called systematic political risk. â€Å"As a rule, a country’s political processes do not treat foreign operations unfairly. If they did, few companies would hazard the investment† (Daniels et. al, p. 105, 2011). The differing market and legal systems, ranging from common law to theocratic law and a mixed system, etc could make room for trouble for BOA’s international business if the interpretation of the laws are not the same. Similarly, economic risk is the likelihood that certain events or changes in the economic status or a company or will cause drastic changes adversely affecting profits and other goals. The ability to measure and understand risk and determining which risk is acceptable is a key factor of success with any international business venture. This along with political risk will have to be managed forecasted effectively to judge the outcome of any changes to governmental, import, or export changes as they could affect the profits and or losses which could ultimately affect a company’s ability to repay a loan that was granted by BOA. Although the 2011 CFO Outlook reports that â€Å"U. S. companies overall are highly involved in foreign markets and are forecasting international sales growth in 2011† (2011 CFO Outlook), if I were a political consultant for BOA, I would highly caution them with respect to venturing into a country where they are not willing to accept our form of economic feasibility or where the GDP does not represent strength as it relates to longevity within the economy. It would be far too difficult to influence change within an entire culture just to add breadth to the organization. Furthermore, without the ability to measure and understand the end state of a cultural shift, the foreign business opportunity may be at risk of unacceptable losses especially where healthcare costs and costs of materials are concerned (2001 CFO Outlook). Bank of America is changing because its customers are changing. In the 2009 Financial Report Brian T. Moynihan, Chief Executive Officer and President of BOA said â€Å"There is nothing more important to our more than 280,000 Bank of America teammates and me than our belief that there’s a right way to do business — an approach that balances our responsibilities to all our stakeholders. This belief has guided our efforts as we’ve worked to help customers, clients and communities ride out the economic storm. † He also went on to say that the most pressing need is the overhaul of loan modifications. The pressing need for this is â€Å"to help families and businesses manage their monthly cash flow to get through the crisis. † However, BOA is making strides ahead of some of the other financial institutions. They repaid the Troubled Asset Relief Program (TARP) in December of 2009 although they reported a net loss applicable to common shareholders of $2. 2 billion (BOA 2009 Financial Report). This has proved to work fine for common law states but it would prove to be much more difficult in civil law or a mixed system and just about impossible in theocratic law system. BOA has a code of conduct or ethics as they call it as a significant part of their processes used to manage risk. They train their associates to mitigate risk and set high standards for their associates. This provides a framework for the associates to conduct themselves with the highest integrity in delivering products or services to their customers. â€Å"We instill a risk-conscious culture through communications, training, policies, procedures, and organizational roles and responsibilities. Additionally, we continue to strengthen the linkage between the associate performance management process and individual compensation to encourage associates to work toward enterprise-wide risk goals. † (Brian T. Moynihan, BOA 2009 Financial Report). This is vitally important for the company to extend these ethics to the workforce overseas as the importation and adoption of the headquarters mindset will ensure that host nation workers will also adhere to the higher standards associated with conducting business with BOA. It is just a good business practice to ensure that wherever you operate, you share the same vision that will foster success and continued best practices. Although I did not find any social programs during my research on BOA, I did notice when I was in Panama that they have Panamanian and American workers employed. I would presume to say that, just as in any working environment the management would establish some sort of informal program amongst its workers. And seeing how BOA strives with its code of ethics this could be not far from the truth as bonds are made as the people work together daily. In conclusion, BOA has done quite well for themselves and that is directly attributed to the high standard set by the corporate office and CEO Brian T. Moynihan. As one of the world banking leaders it would do them well to continue to look toward the future of expanding and exploring other joint ventures locally and internationally. They would do well to guide their investment strategy and actions by monitoring the consumer deposits, credit card services, and investment management as an indicator of the overall economic status and potential growth of their joint ventures. References http://money.cnn.com/magazines/fortune/bestcompanies/2009/full_list/index.html

Characters on the Road Film Assignment Example | Topics and Well Written Essays - 750 words

Characters on the Road Film - Assignment Example The main character is Al Roberts, who believes that was not for the malicious destiny he would not be facing all the troubles in his life. The other character is Haskell, and Al believes that his death led to him been shunted into a different destination from the one he would have picked. In Al life journey, the other character, who is Vera, is introduced to the audience, as well as to Al’s life when he picks her on the road. After Al’s act of picking Vera, she becomes his companion while traveling and later she even gets the title of a spouse while Al thinks he is the gods’ helpless plaything. According to Al, in life’s journey, fate can put a finger on anyone without any relevant reason. The reason why Al comes up with this conclusion is as a result of the police car drawing on them beside him just in the final shot. Even after, Al picks Vera; she is neither a sympathetic nor an impartial observer in respect to Al’s predicament. In my opinion, the director of the film brings out the concept of helping another individual has no guarantee of them returning the favor; hence, it is crucial that one does not build high expectation after helping people. The film uses the concept of a flash back to show how much Al would have loved to have a certain part of his memory disappear, and the clear indication that Al is not content with what is happening to him because of the pain he portrays during the flashback. Therefore, in my opinion, human life is mostly a journey where individuals travel looking for greener pastures.

Arbitration Law Assignment Example | Topics and Well Written Essays - 2000 words

Arbitration Law - Assignment Example First the seat of the arbitration3 should be in England or any other country signatory to Convention on the Settlement of Investment Disputes between States and Nationals of Other States, or Panama Conventions to ensure enforcement of arbitral awards.4 The seat should, as far as possible, be outside jurisdictions  known for judicial interference. For example, the Argentine Supreme Court, in June 2004 Cartellone decision,5 held that waivers were invalid when issues of public policy are at stake.6 Secondly, the clause should include a commitment by the company to resolve disputes through arbitration such that rights and duties of each party cannot be determined by a unilateral action of the host state. With regards to the laws applicable, article 4(2) of ICSID convention gives the parties autonomy to decide the law that is applicable to them, whether national law or international law. Article 4(2) requires an ICSID tribunal, in the absence of agreement by the parties on applicable la w, to apply laws that are applicable in the state party that is a party to the dispute, and rules of international law that are applicable. In AIG Capital Partners Inc. v. ... The scope8 of the clause should be wide and cover all the possible disputes that are likely to arise from the contract. With regards to an arbitral tribunal,9 TLG should advocate for an institutional rather than ad hoc one. Most importantly, the government of Languada should expressly waive its immunity with regards to both jurisdiction and execution of the arbitral award. Enforcement proceeding against assets of state owned companies may implicate issues under state and foreign law. Moreover, they should structure the clause so as to gain access to the arbitral jurisdiction established by international investment treaties.10 In conclusion, TLG should consider including the model clause proposed by ICSID or any other international body such as ACICA.11 Word count: 475 References. Arbitration Act 1996 s 1(c)Arbitration Act 1996 s 3 Arbitration Act 1996 s 3 Arbitration Act s 15 Case law GSS Group v. National Port Authority Civil Action No. 09-1322 (PLF) (D.D.C. Mar. 2011. AIG Capital P artners Inc. v. Republic of Kazakhstan. Internet Sources Applicable Law in Investor-State Arbitration, http://www.arbitration-icca.org/media/0/12112009316810/applicable_law_in_investor-state_arbitration.doc (accessed March 19, 2012). Asit Ranjan Mishra, Mint, New Delhi. India rejects investor-state clause in FTA with EU. July 4. Sierra club of Canada. http://www.sierraclub.ca/en/main-page/india-rejects-investor-state-clause-fta-eu( Accessed 19t march 2011) Others Bishop R, Crawford J & Riesman M. cases. Foreign investment disputes: cases, materials, and commentary.(Kluwer Law International. 2005 Dugan, C. Enforcement Against Assets of State-owned Companies. (September 2009). Dugan C, Rubin, N, Wallace D, & Sabahi, B. Investor-state Arbitration. (Cambridge University

Strategy, Business Information & Analysis Essay

Strategy, Business Information & Analysis - Essay Example Sri Lanka is one of the few countries in the world, providing free universal healthcare, including both education and healthcare services (Workinsrilanka.lk, n.d.). Development of the healthcare industry is one of the major government priorities and for achieving its goals; the Government has initiated the National Health Master Plan (2006-2016). Government support has contributed significantly to the rapid growth and development of both public and private sectors, improved quality of healthcare services and human capital base in the industry (Workinsrilanka.lk, n.d.). As of 2012, Sri Lanka had 593 government hospitals and 197 private hospitals. The number of qualified doctors in total exceeded 17, 129 (approximately 1,187 persons per doctor) and the number of qualified nurses was 29, 871 (approximately 683 persons per nurse) (Workinsrilanka.lk, n.d.). In 2012, the total expenditure on health care both private and public was approximately US $89 per head, or 3.2% of GDP (The Economis t Intelligence Unit, 2014). Even though the level of expenditure on health is low, Sri Lanka illustrates significant positive trends: increase of life expectancy to 75 years, and fall of mortality rate among children t 9.6 cases per 1,000 births (The Economist Intelligence Unit, 2014). The quality of healthcare services provided in Sri Lanka is known around the world, as this country has high quality clinicians, adopts the latest innovations in medicine, science, and technology (Medicare, 2015). In order to have better understanding of the healthcare industry dynamic in Sri Lanka there was utilised the five forces model. There is a limited number of suppliers of medical devices, consumables and pharmaceutical items in Sri Lanka. In addition to limited availability of suppliers, Sri Lankan’s healthcare industry faces with a problem of limited availability of medical devices, consumables and pharmaceutical items often causing stock out situations. Limited number of

International refugee law Essay Example | Topics and Well Written Essays - 4000 words

International refugee law - Essay Example In this regard the paper is divided into two sections with the first section dealing with the internationally recognized rights of refugees and the second section providing for the context of Somali refugees in Kenya and their right to stay out of refugee camps. Countries have been allowing protection for people and groups escaping persecution for centuries, however the current approach to protecting the rights of these individuals is based on a law that has its origins in the aftermath of the Second World War. The greatest challenge facing individuals arriving in a foreign country is to convince authorities that they are entitled to recognition as refugees. The questions that are raised by the authorities is the level of risk necessary by the standard of well-founded fear, the harm encompassed by being persecuted and the duty of the refugees to seek an internal remedy before seeking refugee protection in another country. Also important are the grounds for the protection of refugees as well as the connection required between these grounds and the risk of being persecuted. For reasons of both pragmatism and principle less developed countries, which host the greater majority of refugees, rarely contest the eligibility of refugee status for in dividuals arriving at its borders. The conceptual generosity of these states, however does not match with the efforts of these countries to treat the refugees in line with the provisions of the refugee convention. In essence, refugees in less developed countries are often socially marginalized, detained, left physically at risk and even denied the capability of meeting their most basic needs.1 Individuals who are forced to run away from their country due to the fear of persecution, whether as part of a group or on an individual basis due to religious, military, political or any other reason are regarded as refugees. The meaning of a refugee has varied according to place and time,

An Evaluation Plan For A Training Program Assignment

An Evaluation Plan For A Training Program - Assignment Example This Training program has been conducted throughout the branches of the eastern zone of USA. The training program lasted for 2 months. After the successful conduction of the training program, the management decided to devise an evaluation method to measure the success of the training provided. An evaluation plan is an essential part of a proposal that offers feedback about the success or failure of a project after it has been developed and implemented.The purpose of evaluation of the training program is different for the person who conducted the training and for the people who participated in the program. Therefore, it is necessary to focus on the views of both of the associated participants. In simple terms, the purpose statement helps in making decisions about the future of the overall organization or monitoring the program procedures to ensure continuance and improvement. A purpose statement is necessary to obtain relevance of a training program and for learning the impact of the training program on certain groups. Program logic models exhibit what a presented plan, new agenda, or focused transformation effort might include from start to finish. The elements in a program logic model consist of the resources, activities, outputs, short-term outcomes, intermediate-term outcomes, long-term outcomes and impact. In this case, the resources are the organizational infrastructure and financial investment. Activities are the detailed actions that make the program happen. Here the computers, internet connection, various software and training manuals are considered as activities. Outputs are the results of the activities, which is the delivery of the lectures and slideshow in this case. Outputs are often measured in terms of quantity and quality. Outcomes are the changes that take place within the awareness, skill, behavior, and knowledge level of the employees after the conduction of the training program. Impact is the final proposed change in an organization or commu nity. Stakeholders The stakeholders related to the training program include the employees, the managers, the supervisors, and the trainers. These people have direct link with the training method. Stakeholders are people who have interest in the evaluating procedure and can utilize the results of evaluation for further improvement, both self-development and organizational development. Key evaluation questions 1. How was the trainer in terms of communication? 2. Did the trainer answer all your questions? 3. How much helpful was the training session? 4. How did the management cooperate in the successful completion of the session? 5. Was the allocated time sufficient for the entire learning procedure? Choosing an evaluation design Evaluation design can be of three types: Exploratory evaluation designs help us in the starting of a training program to recognize which training to provide and the methods that should be implemented. Descriptive designs help us to determine whether the progra m is being conducted as per plan, provide us with response about the programs offered, and decide whether the program is creating the desired output. Causal evaluation designs help to present more information regarding the relationship between the training imparted and the outcomes obtained. It presents a cause and effect relationship. For this specific

Managing of Energy Assets Essay Example | Topics and Well Written Essays - 3000 words

Managing of Energy Assets - Essay Example In wind power generation, there are no harmful by-products left over since no chemical processes take place. Also, with wind power, pollution that can contaminate the environment is avoided. Since wind generation is a renewable source of energy, we will never run out of it. Farming and grazing can still take place on land occupied by wind turbines which can help in the production of biofuels. Wind farms can be built off-shore like that in Germany and at some states of the United States of America. Wind energy harnesses the power of the wind to propel the blades of wind turbines. A turbine is a machine powered by rotating blades. The rotation of turbine blades is converted into electrical current by means of an electrical generator. In the older windmills, wind energy was used to turn mechanical machinery to do physical work, like crushing grain or pumping water. Wind towers are usually built together on wind farms. Now, electrical currents are harnessed by large scale wind farms that are used by national electrical grids as well as small individual turbines used for providing electricity to isolated locations or individual homes (Layton, 2006).   History of Wind Power Technology In the beginning, wind power production did not have any impact on the power system control. When it started in the 1980’s production was a few tens of kW, and today, multi-MW range wind turbines are being installed. This also means that wind power production in the beginning did not have any impact on the power system control, but now they have to play an active part in the grid due to their size. The technology used in the past wind turbines was based on a squirrel-cage induction generator connected directly to the grid. With that, there is no control of the active and reactive power, which typically are important control parameters to regulate the frequency and the voltage. The power pulsations in the wind are almost directly transferred to the electrical grid. As there is a n increase in the power range of the turbines, the control parameters become more important and likewise, necessary to introduce power electronics as an interface between the wind turbine and the grid. The power electronics is changing the basic characteristic of the wind turbine from being an energy source to be an active power source. The electrical technology used in wind turbine is not new. It has been discussed for several years but now the price per produced kWh is so low, that solutions with power electronics are very attractive (Blaabjerg & Chen, 2005) . Wind Turbines Stored energy is referred to as potential energy, while energy in motion is called kinetic energy. Kinetic energy can be captured, just like the energy in the moving water that can be captured by the turbine in a hydroelectric dam. In the case of a wind turbine, the turbine blades are designed to capture the kinetic energy in wind. Modern wind turbines fall into two basic groups; the  horizontal-axis  varie ty, like the traditional farm windmills used for pumping water, and the  vertical-axis  design, like the eggbeater-style Darrieus model, named after its French inventor. Most large modern wind turbines are horizontal-axis turbines. In any wind-energy turbine, the three crucial parts are the rotor blades, the shaft, and the generator (Sudrai & Chindris, 2005). The rotor blades act as barriers to the wind, such that when the wind forces the blades to turn, kinetic energy is

CH 14 CH 15 Assignment Example | Topics and Well Written Essays - 250 words

CH 14 CH 15 - Assignment Example 436). The most important battle of the Civil War was Antietam because it marked a turning point in the war and gave Lincoln the opening he needed to make the Emancipation Proclamation. Prior to Antietam, the Confederates carried an aura of invincibility following their victory at the First Battle of Bull Run (Goldfield et al. 431). The Union troops suffered a demoralizing loss at the opening of the war, and further losses could have destroyed the will to fight among Northerners. Prior to the Emancipation Proclamation, the Union also lacked a strong moral imperative for winning the war. The initial reasons for entering the war were merely to preserve the status quo. Although the result of the battle was inconclusive, the Union emerged in a superior position. Antietam boosted morale in the North and allowed Lincoln to announce the Emancipation Proclamation, giving the Union a principled cause to continue fighting the war to its conclusion. While Antietam wasnt a decisive victory over the Confederacy either on the battlefield or in the war, it marked a decisive change in the fortunes of the Union. Although Gettysburg and Shermans March to the Sea are often remembered as defining moments in the defeat of the Confederacy, those victories would not have been possible if the Confederacy had won at Antietam and continued the Maryland Campaign. Antietam also allowed Lincoln to make the Emancipation Proclamation, one of the defining moments in the Civil War and American History. A Union victory would have been hollow without the Emancipation Proclamation and the later passage of the 13th Amendment. Antietam not only marked the initial turning point in the war but also a turning point in American History. Goldfield, David, Carl E. Abbot, Virginia D. Anderson, Jo Ann E. Argersinger, Peter H. Argersinger, , William Barney, and Robert M.

Retail Marketing Essay Example | Topics and Well Written Essays - 3000 words - 2

Retail Marketing - Essay Example The emergence and popularity of the free trade policies have facilitated the international expansion of the multinational corporations as the free trade policies have multiplied the opportunities in the international market. In case retailing marketing, the international exposures have paved the way for better market expansions and hence many leading retailers like Wal-Mart, Tesco, and Sainsbury etc have entered many international markets with better opportunities. However, many academics believe that from the very early period of business, the retailers used to go for international business. At presented, the entire process of international trade have become more structured and as retailers have started to open their international divisions and units with multiple retailing stores. The multinational retailers have realized that potential opportunities underlying in the international and development market like China, Middle East, India etc. The process of international retailing bec omes a notable instance during late 1990s. With increasing global competition, many scholars perceive that for long term sustainability, retailers must opt for the internationalisation of their business as some of expert retail analytics have commented that â€Å"by the year 2005....retailer will either be global...or they will be gone† (Lamba, 2002, p.06). This paper will also attempt to present a retailer’s international viability through analysis and discussion. Therefore, as a retailer, India’s retail chain group, Shopper’s Stop has been selected as it does not have international business unit. In order to assess its international viability, an internal analysis of this retailer will be conducted using the value chain model. Next, for international exposition, retailer also needs to understand the basics of international retailing. Hence, it is necessary to identify the factors affecting the international retailing and the way to gain the competitive advantages. Moreover, for international retailing expansion, strategic framework must be in according and hence, finally, a set of plausible and relevant recommended strategies will be given followed by a conclusion. 2. Brief Overview about Company: Shopper’s Stop Shopper’s Stop is a popular Indian retail chain and it is primarily India-based retailing company. This retail chain was established on October 07, 1991 and it was founded by the K. Raheja Group of Companies, one of pioneers in hospitality and real estate business. Initially, the retail chain was brand shop and gradually, it a brand store family store for Fashion and Lifestyle. It has experienced a rapid growth in Indian competitive retailing industry and many considered it as â€Å"the highest benchmark for the Indian retail industry†, and moreover, it keeps expanding its business in the domestic market by target the non-catered regional markets (Shoppers Stop Ltd.-a, n.d.). It is an public ltd. Compa ny and listed in the Bombay Stock Exchange. The company aims to be the top retail company in India in department store category with a set of pre-defined

Colonialism and the Struggles of the Black Psyche Essay Example for Free

Colonialism and the Struggles of the Black Psyche Essay The book â€Å"Black Skin, White Masks† by Frantz Fanon analyzes the psychological damage that colonialism wrought on the colonizer and the colonized. Fanon also bases his analyses on his own experiences, wherein he describes how black children develop neuroses that root from their antagonism of their own skin, because of the media and their daily circumstances: â€Å"The dominant colonial culture†¦identifies the black skin of the Negro with impurity; and the Antilleans accept this association and so come to despise themselves† (Appiah ix). The source of â€Å"Black Skin, White Masks† is the psychological injury from colonialism, racism, and gender inequality, an injury that will escape recovery, unless the black psyche conquers its inner white demons and alienate all that alienates him/her. Fanon writes from the experiences and psychiatric analyses of the black skin and the white masks that black people don. He describes a girl who is afraid of black people: â€Å"†¦it is at this age that the Negro as savage and cannibal makes his appearance. It is easy to make the connection† (Fanon 184). This fear for the black skin is also emphasized and criticized in the painting â€Å"How Do You Like Me Now† (1988) (fig. 1) by David Hammons. This fourteen-by-sixteen-foot painting shows political leader Jesse Jackson with blond, wavy hair, blue eyes, pink cheeks, and white skin. The title is also a song of a popular rapper Kool Moe Dee. This painting can be interpreted from different perspectives. Barnwell and Buick argue that white viewers can see the painting from their perspective, wherein they are challenged to see through their biases and consider voting for a black man, now that he is â€Å"whitened. At the same time, the painting â€Å"asks black viewers whether they would support Jackson if he were white,† say Barnwell and Buick. On the other hand, the interpretation of the paintings also changes with the race of the artist. Barnwell and Buick explore the changes in meanings of the artwork, if Hammons race is changed from black to white. This painting has bee n attacked ten black men, who thought that it was racist and insulting, and they used sledgehammers to assail it and take it away from its scaffolding. Barnwell and Buick wonder if the black group would have still destroyed the painting, if they knew that the painter was black and that he was merely satirizing the color lines that enslave people’s minds. Clearly, blackness and whiteness release the innermost values and emotions of the people. The reactions can reflect the anger and despondency of the subjugated black race. â€Å"How Do You Like Me Now† (1988), as seen by the violent response of some people, has clearly marred the colonized. Colonialism has injured the black psyche to the extent that violence has been etched into it too. Colonialism has stripped black people of the right to define their identities, by caricaturing their existence and purpose in life. Colonialism, like slavery, skews the black people’s right to humanity and power. Violence, however, can regain this loss of power and replace the sense of loss. Through violence, the gap between power and powerlessness can be filled again. â€Å"How Do You Like Me Now† (1988) also remarks on the damage of colonization and racism to the colonizer. From the racist white perspective, this blonde man is a person who has greater potential for being a president. If faced with a black person, with black eyes and curly hair, the racist white would be offended with the overarching blackness. It will feel, like Fanon’s little girl who is afraid of black people, that they are being assaulted. The size of the painting also asserts power. But since colonial and white America would not consider any immense power from the black people, it is important to wear the white mask. With the black person masked as white, he will be accepted and he will have power. This is the same critique of Fanon of colonizers. The colonizers have forgotten that the black people also have their own identities. The whites see no black individuality and power, but only their whiteness. This seeing of whiteness on blackness marks another neurosis from the side of the whites. What is it about their whiteness that they have loved themselves too deeply and too irrationally? Following the analysis of Fanon, having power and asking for too much of it dehumanized the white race of the colonial times. That power is white has been embedded in their mind, an embedding that has been too violently engraved that to remove it also means to aggressively remove a part of them. Thus, the colonized is psychologically damaged too. But as the black people who hammered away â€Å"How Do You Like Me Now† (1988) showed, it is not acceptable to be a non-human being. It is not acceptable to be colonized and still feel like a normal human being. There must be catharsis. There must be freedom from all alienations. The painting â€Å"Wives of Shango† (n. d. ) (fig. 2) by Jeff Donaldson captures the liberation from three fronts- liberation of race, liberation of gender, and liberation from one’s own struggles. In this painting, three black women are adorned with bullets and money. The two are not looking back at the viewers, but have superiority in the way their chins are turned up. The middle woman at the back dares to look back at the viewers. But the expression is fierce, and it makes viewers look away. This painting is an image of power. This image breaks away the â€Å"comparaison† that Fanon talks about. Fanon argues that blacks are in the state of â€Å"comparaison,† wherein: â€Å"†¦he is constantly preoccupied with self-assertion and the ego ideal† (185-186). This preoccupation is about blacks being â€Å"always dependent on the presence of ‘The Other’† (Fanon 186). â€Å"Wives of Shango† (n. d. ) is interpreted as the shedding away of this â€Å"comparaison. It does not have a drop of submission or weakness. The women symbolize the power of their gender and race. They are willing to pay and kill to exert power. They are willing to dominate their personal struggles too, by fixing it through money and blood. But the means of money and violence, on the other hand, can also be interpreted as the product of the white gaze. Is it possible that these women are also still being white, by using the same arsenals of the white race? The white race entered and conquered through violence and money. Are the black people going to fight back with the same kind of brutal force? In doing so, they are â€Å"being white† too. Fanon argues that to be black, black people should also accept their whiteness. Fanon says: â€Å"I am French† (179), which includes being part of the white French culture. Fanon argues that the black people could not annihilate the whiteness in them. In the same way, white people can also not demolish the blackness inside them. White and black have mixed already, and this merging of two races and cultures cannot be ignored. Though the white demon has seeded inferiority complex in the black psyche, Fanon suggests that the way to recovery from the white’s subjugation is accepting â€Å"that which is white† in them. The alienation that black people feel is another problem, as it has divided the black psyche into numerous conflicting dimensions. Fanon says: â€Å"That this self-division is a direct result of colonialist subjugation is beyond question† (17). The alienation renders unspeakable psychiatric damages as it injects â€Å"compound, ambiguous, and unsettling results, both internally and externally† (Brown-Guillory 35). Fanon recommends a white mask, but not all people can wear it. â€Å"Wives of Shango† (n. d. ) detaches itself from the white mask. It stresses the power of the black psyche that can be hung outside in full glory. This black psyche might be afraid though, even when it is confident. The women wear symbols of violence and fighting. They know that re-locating their positions in power centers can have drawbacks, and they are prepared with ammunition. Alienation has corrupted the mind completely that fear has been entrenched in the actions and beliefs of the black people. This is where Fanon makes sense. Fear that alienation has created can only be undone through accepting the whiteness. It is also about mending the anger with peace, not with violence. The white mask does not represent another form of oppression. It symbolizes the feeling of safety and trust with whiteness. It signifies the end of domination of the black, because anytime, that mask can be removed. And fundamentally, it is still a white mask. Fanon makes several strong points. Racism, colonialism, and sexism have maimed the psyche of the white and black people. They are divided within, because of these oppressive experiences. But the blacks can recover from this damage, as long as they can handle wearing the white mask. At the same time, they must remember that the white mask is only a mask. It is important for the black people to also find their black identities and revel in the dignity of wearing it inside and out.

Direct and Online Marketing - the New Marketing Model Essay Example for Free

Direct and Online Marketing the New Marketing Model Essay I. INTRODUCTION With the growth of the Internet community and the limitless possibilities the Internet gives to the single user, it didnt take long before someone realized that the World Wide Web is a really good place for the commercial entrepreneur. So, very quickly the online market was born, offering almost all kinds of goods to be purchased and delivered to your door. This new online sensation was called electronic commerce, or ecommerce. E-commerce is a complex term referring to the process of selling and buying products and services over the Internet or other electronic systems. Considered as the sales aspect of the e-business, the electronic commerce has revolutionized trade as a routine activity for the contemporary man by bringing the marketplace to your home or the office, thus saving you time and efforts. The development of e-commerce has given birth to new terms such as electronic funds transfer, online transaction processing, electronic data interchange (EDI), Internet marketing, automated data collection systems, etc. They all designate certain key components of the sophisticated e-commerce system. The majority of processes running within the e-commerce system are carried out on the World Wide Web. It is on the web where goods and services are presented through variously designed e-commerce websites to match the taste of a particular target audience. From there customers can order the desired items and pay for them in a variety of supported e-payment options such as credit cards, PayPal, etc. Certain e-commerce operations are executed via email as well. These may include sending order placement confirmations or electronic invoice notifications to the buyers personal mailbox after a particular purchase. Depending on the nature of the offered products and services, ecommerce operations may involve virtual and physical items. Due to the increasing use of the Internet in our daily lives, the percentage of the virtual items distributed through ecommerce is rapidly growing. These include services like buying admission to limited access websites or electronic versions of newspapers and magazines, online gaming, etc. Nevertheless, the majority of e-commerce transactions are still related to the purchase and transportation of physical items. As far as the parties involved in the online transaction process are concerned, ecommerce can be thought of as being business-to-consumer, more popular as B2C, and business-to-business, also known as B2B. The B2C ecommerce, conducted between business entities and consumers, includes all online stores (e-shops) offering retail products and services to end customers such as flower stores, shoe stores, furniture stores, etc. The B2B commerce, on the other hand, takes place between business entities only, such as wholesalers and retailers, on not that widely popular web stores. The rapid expansion of ecommerce has made it possible for almost all big retail companies to set up their own online stores with regularly updated content. Thus, it is now easier than ever to obtain an item from the latest collection of your favorite clothes brand, or be among the first to take advantage of a starting clearance campaign. Moreover, the ecommerce fashion is gradually infecting smaller retail companies, which find it as a good chance to expand their reach to potential customers and increase the selling volumes. This trend is stimulated by the attractive low-cost ecommerce hosting services offered by different hosts on the web. II. ONLINE MARKETING Online marketing, also known as online advertisement, internet marketing, online marketing or e-marketing, is the marketing and promotion of products or services over the Internet. Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. TYPES OF ONLINE MARKETING * Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engines natural or un-paid (organic) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engines users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The plural of the abbreviation SEO can refer to search engine optimizers, those who provide SEO service. * Pay-Per-Click Advertising (also called cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites or search engine results with related content that have agreed to show ads. In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertisers keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site. Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter used to be the three largest network operators, and all three operate under a bid-based model. In 2010, Yahoo and Microsoft launched their combined effort against Google and Microsofts Bing began to be the search engine that Yahoo used to provide its search results. Since they joined forces, their PPC platform was renamed AdCenter. Their combined network of third party sites that allow AdCenter ads to populate banner and text ads on their site is called BingAds. The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers. * Email Marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to: * Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, * Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, * Adding advertisements to email messages sent by other companies to their customers Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016. * Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliates own marketing efforts. The industry has four core players: the merchant (also known as retailer or brand), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as the affiliate), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC Pay Per Click), e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales. Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers marketing strategies. * Display Advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces. Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, or email. One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising.. Display advertising appears on web pages in many forms, including web banners. Banner ad standards continue to evolve. * Blogging. A weblog, also called a blog, is a journal that is maintained by a blogger and contains information that is instantly published to their blog website. Blogging is a very popular activity. The number of online users creating and maintaining blogs has increased dramatically over the past year. The number Internet users who read these blogs has also shot up, with some blogs boasting thousands, even millions of daily dedicated readers. Blog marketing is any process that publicizes or advertises a website, business, brand or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations and reviews by the blogger, promotion via entries on third party blogs and cross-syndication of information across multiple blogs. * Community Building. An online community is a virtual community that exists online and whose members enable its existence through taking part in membership ritual. An online community can take the form of an information system where anyone can post content, such as a Bulletin board system or one where only a restricted number of people can initiate posts, such as Weblogs. Online communities have also become a supplemental form of communication between people who know each other primarily in real life. Many means are used in social separately or in combination, including text-based chat rooms and forums that use voice, video text or avatars. Significant socio-technical change may have resulted from the proliferation of such Internet-based social networks. * Social Media Marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social media marketing involves the use of social networks, COBRAs and eWOM to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers. This technique is crucial, as it provides the businesses with a â€Å"target audience†. With social networks, information relevant to the user’s likes is available to businesses; who then advertise accordingly. Consumer’s online brand related activities (COBRAs) is another method used by advertisers to promote their products. An activity such as uploading a picture of your â€Å"new Converse sneakers to Facebook† is an example of a COBRA. Another technique for social media marketing is electronic word of mouth (eWOM). Electronic recommendations and appraisals are a convenient manner to have a product promoted via â€Å"consumer-to-consumer interactions†. An example of eWOM would be an online hotel review; the hotel company can have two possible outcomes based on their service. A good service would result in a positive review which gets the hotel free advertisement via social media; however a poor service will result in a negative consumer review which can potentially ruin the companys reputation. ADVANTAGE OF ONLINE MARKETING These are some of the many advantages that online marketing offers over traditional media outlets: 1. Reduced Cost The starting cost of online marketing is only a fraction of the thousands of dollars that Yellow Pages, television and radio ads cost. For example, you can get a free listing on Google Local that will be just as effective as a costly online Yellow Pages ad. In addition, while traditional ads may only run for a short time, a search engine optimization campaign can deliver long-term results. You can also save money with online Pay-Per-Click advertising where it is easy to experiment with small ad volumes until you perfect your strategy and then expand your marketing budget when you are assured of a positive sales return. 2. Everything Is Measurable When you place an ad in the newspaper or a magazine, it can be difficult to assess the direct sales impact for your business. With online marketing, everything can be tracked and illustrated in detailed graphs that illustrate traffic growth, leads and sales conversions from your specific search marketing campaigns. Using a free traffic analysis tool like Google Analytics, it is easy to calculate your return on investment (ROI) so you can appreciate the excellent value generated from your online marketing budget. 3. Brand Engagement In the crowded market, you need to establish and maintain positive brand awareness and client loyalty. Apart from word-of-mouth and leveraging your personal relationships with your established clients, a website is the most important marketing tool a business can have. A regularly updated website with well-written content that maintains people’s interest is essential to showing people exactly how your business is distinctive and how you offer the best value to your clients. 4. Demographic Targeting The degree to which an online marketing campaign can target and measure the response from specific demographics and regions is often astonishing to business owners who normally use traditional media. New demographic prediction and online advertising platforms allow you to specifically target the specific consumer demographics most likely to buy your products. In particular, if you want to target young people between the ages of 16-30, youll need an online marketing strategy to reach them where they spend the bulk of their time: On the Internet and on social media sites. 5. Real-Time Results With online marketing you don’t have to wait weeks to see a significant boost in your business. With a paid search marketing campaign you can experience real-time results that enable you to fine-tune your marketing message to achieve your desired effect. If your marketing strategy isnt working effectively, real-time monitoring tools allow you to easily pin-point exactly where you are going wrong. 6. Easily Refine Your Strategy Using online marketing analytics and tracking tools you can test conversion rates at a fraction of the cost of a traditional media campaign. Online marketing levels the playing field and allows savvy small businesses to compete in competitive niches that previously would only be open to large corporations and their massive marketing budgets. If your marketing strategy is not bringing in the return on investment (ROI) that you desire, you can work to perfect it without having to launch an expensive new campaign as would be required with most traditional media outlets. 7. Long-Term Exposure The benefit of an organic search marketing campaign that optimizes a website for specific keywords is that you will achieve a long-term return on your investment. Once your website’s visibility is well-established with search engines, it is easy to do regular low-cost maintenance of your strategy. The early adopters of new online marketing platforms like social media marketing will have a significant head start over their competition. 8. Product Information Today’s savvy consumers want to compare reviews and opinions of friends, trusted bloggers and industry experts before they make a decision. If you can provide quality, linkable information that is what people are looking for, then the next step of converting users into paying clients can be very easy. With social media networks like Facebook and Twitter re-enforcing the value of positive word-of-mouth exposure, trust is more important than ever in the marketing field. 9. Less Intrusive Most savvy consumers dislike intrusive traditional marketing methods like direct mailing, print ads and television advertisements. When someone buys a newspaper or magazine, they want to read interesting articles not be bombarded with irrelevant ads. While mediums like television can still be useful for maintaining awareness of large corporate brands, it is not an effective medium for most small and medium-size businesses. With online marketing, you can target consumers precisely when they are searching for products and services that your business can provide. 10. Holds Their Attention When people read the newspaper or a magazine they may scan over the advertisements beside the article but there is no way to engage their attention. With online marketing you can encourage them to take action, visit your website and read about your products and services which results in vastly increased â€Å"stickiness† of your marketing message.

Role And Ethics Of Pakistani Media Media Essay

Role And Ethics Of Pakistani Media Media Essay Media has become double-edged sword for a society while it has the power to shape and reshape public opinions. Media has been playing very effective role since its inception, with the passage of time gained extraordinary power. It can influence and change the beliefs, norms and the structure of a society. Latest technologies have exceptionally amplified the power and utility of the mass media and at the same time have put huge pressure on media scholars to rethink and redefine the guidelines of ethics for media practitioners. Media can form the public opinion from one point to another. Media has vital compulsion towards the society as it has to inform to educate and to entertain but it has been working as opinion maker more than else. It can change a hero to villain and a villain to hero. There are some ethics that media has to follow according to the societys norms. These ethics are not the written rules that state promulgates but the sense of responsibility make media to follow the m. Every society has its own norms that cannot be implemented on others so media has to follow different norms in different societies. Research work of Kai Hafez, Journalism Ethics Revisited: A Comparison of Ethics Codes in Europe, North Africa, the Middle East, and Muslim Asia (2002), discussed about the ethics of media in Muslim and European states that what ethical codes those states have. Muslim rulers did not allow media to be free. They imposed strict policies on freedom of expression and freedom to information. The study revealed that political frame for a free media was established in a country and free expression is the inevitable consequence. Media, in Muslim states, cannot criticise and negatively depict their rulers. The study also argued regarding the ethics of media as western media demands for a common global ethics, which should be noticed as western media programmes that are available in Muslim states like Saudi Arabia, Iran, Pakistan etc, creating ethical problems regarding the social norms as it promotes pornography taken as cultural invasion into Eastern societies that are not much open like West. Journalism ethics in Europe and in Islamic world have evidently diverse corridors. While talking about Islamic world, the state authorities promulgate ethics, which make difficult to cover the important issues of the society. While in West, media ethics protect the individual rights to express almost everything. These diversities established that Western codes promote individualism and the codes followed in Islamic states are based on collectivism. The codes of ethics for good journalism seem more complicated. Both sides, West and Islamic states, try to protect personal privacy or even try create balance in news coverage according to the norms of their society. Islamic codes are stricter as compare to Western codes that provide much protection of privacy and sensationalism. However, it came with lower freedom of expression in news coverage regarding the state, the society and religion. Arab states stand first in strictness as Saudia Arabia does not allow publishing or broadcasting any thing even against their sect and other Arab states as well as other oriental states follow these traditions. Islamic Mass Media Charter of Jakarta 1980 demands journalists to be more loyal with religion that is impossible in West. Although rights of freedom of expression are inbuilt parts but only in documents and most Islamic codes, restrict the freedom of expression. Some Islamic states have misused the traditions and norms of their societies for their own interests of remain in power as long as they want or at least as they can. In western states, individuals have been enjoying freedom of speech and have talked about every issue openly what they want to discuss. Comparison between these two codes is much easy to distinguish them as both are going on opposite direction. Role and Ethics in Pakistani Media Media Ethics in Pakistan, a research report of Gilani Research Foundation (GRF) was selected to review its results and findings as well as its effect on developing code of conduct for Pakistani media. The organization is working to enhance and support scientific methods in the field of social and political research. The aim of the organization is to train and support the Pakistani social scientists, market researchers, media planners about the nuances and challenges of research in Pakistani environment. The report was developed after a survey back in 2002 in Pakistan. In its introduction, report presents a comprehensive analysis of the role of Pakistani media as it says the role of media has significantly been increased in Pakistani society. Media is affecting people personally, socially and politically. In 2007, Pakistani people were watching talk shows more than entertainment programmes. Two reasons were behind that increase in talk shows viewership, one was that those kinds of programmes were new to Pakistani society and the other was that Pakistani people take interest in political issues and current affairs that attracted people. The report also examine the scope of the media that has been stepped-up however, before 2001 country had only PTV, a state-run television channel, which had provided news, entertainment etc., People did not have any other choice of watching TV channels. However, after the start of independent private TV channels era, they attracted the Pakistani people with great power. Lots of news channels begun telecasting the talk shows and breaking news that no doubt start spreading information among the masses but it also put an important responsibility on media that while enjoying the freedom and power to reshape the opinion, media has to be more responsible and consider society norms during broadcasting. Unfortunately, Pakistani young media has made so many mistakes. Every TV channel wants to be The first in breaking the news and maximum viewership of their talk shows so they put ethics aside. GRFs report also discussed the growth of mass media in Pakistan, which was very much helpful to understand the nature of Pakistani media. It is all necessary to develop an effective code of conduct that media should be examined carefully and comprehensively. This portion of the report covered the growth of Pakistani media in last 50 years when 80per cent of the population were living in rural areas. They people did not have access to information due to lack of literacy, improper road conditions that constrained the speed of delivering newspapers and cost of the newspapers had somehow been played a role in distribution of information. Having all these problems, media did enjoy a significant role at that time. Nevertheless, media boosted up the area of its reach day-by-day and start participating to shape the civil society. In a part of print media, the report explained the role of newspapers and magazines, which have increased its circulation by 10 times, as it had 50 years back. Readership of newspapers were divided in regulars and casuals including English and Urdu readers. Price of the newspapers had also affected its circulation that why half of the readers borrowed newspapers. The report suggested that how newspapers survived while passing through hard times of restrictions by the authorities, especially by the dictators. During Zias regime newspapers had to get their copy approved from PIDÂ  [1]Â  on repeatedly every day. They were not allowed to publish news stories that criticising the government. PID instructed them what to be published and what not to be. Once a mainstream English newspaper ordered by PID to remove a news story from the paper, it left the space blank to give people a message that here was a news story but government did not allow us to publish (Zamir Niazi 1986). About electronic media, report revealed that TV has become an important part of Pakistani society as more than 80per cent of urban and almost 50per cent of rural population own TV sets, watched regularly but the high effect of its content has been exaggerated. The number of campaigns against the political parties was remained unable to make people to change their loyalty. The report marked the relationship between reach, awareness, attitude formation and behaviour change as very much complex to understand. Less than 50per cent of people having radio sets, listen it regularly. It is far more essential to be aware of the role of electronic media along with its influence and boundaries while developing the code of ethics. The report further lay a hand on the parameters of media ethics that what should be codes for media, which has to cover political, commercial and social issues. However, discussed little more that a code of conduct should linked with global norms to ensure the programmes and advertisements discourage violence, ethnicity, religious discrimination and hatred. Media should respect the sovereignty and culture of the state that are declared in the constitution. The report talked about Pakistani authorities those were working to establish a regulatory body and official code of conduct for media. At that time, a bill draft proposing codes of ethics that media should: Be accurate Promote truth Be fair Respect the right of privacy Repress any kind of discrimination Decrease harm in society Report in decent way Droop violence Discourage sensationalism Avoid to be slander and libel Media supposed to provide accurate information. Unconfirmed and incorrect information could create huge problems in society as well as among countries. However, Pakistani media is in race of ratings that makes it as fast as it can be. With the aim to defeating others, media practitioners, most of the time spread wrong information, which sometimes made them sorry and urged them to publish contradictions. Regarding TV programmes, PEMRAÂ  [2]Â  rules say, No programme shall be aired which contains material which may be detrimental to relations of Pakistan with other countries (Section A, Clause 1/O). However, few months back, a Pakistani English news channel broadcasted an unconfirmed Wikileaks cable accusing India that Hindu extremist lobby could attack Pakistan. The report also suggested that Indian government supported by genocidal army that propagated against Pakistan. The report created problems between the two countries. Wikileaks pointed it out a wrong cable so that Pakistani media had to publish contradiction. In recent news, while reporting on Presidents health issue, media seemed clueless about the facts that why actually Mr. Zardari went to Dubai, every news channels and newspaper reported different information that were proved wrong. Media should avoid speculation-based reporting. Media personnel must be fair and have to be objective rather subjective. Media have to put both sides of a picture in front of its viewers or readers and let them to develop their own point of view regarding any issue. However, Pakistani media either print or electronic, in its content, looks like biased that favor one party and trying to prove the others wrong. Talk shows are at their best to doing this where some anchor persons taking side of their beloved party. They specially criticized the government, reason of doing this is that Pakistani people were always complaining against the government policies and somehow they were right but it is not an anchors job to do so. Media ethics demand them to be fair and unbiased. Geos self-proclaimed most watched talk show Aaj Kamran Khan Kay Sath is a best example of this because the programme always trying to establish that government has failed to deliver and it has to go home very soon. Opponents of the government are invited in the talk show. Print media also doing the same while publishing news reports. Another talk show entitled Hasb-e-Hal of Dunya News has also been doing the same as it always portrayed negative picture of national institutions, politicians and Pakistani society but in humorous way. Now in current issue of Haqqanis Memo scandal, almost every anchorperson of TV channels and news stories of newspapers seem to prove Hussain Haqqani guilty while the case is in court. Media ethics demand them to inform not to pass the verdict that he is guilty or not. Pakistan is an Islamic state and Islam asks to reduce harm and promote harmony in society. According to the PEMRA rules, Programmes must not be directed against the sanctity of home, family and marital harmony (Section A, Clause 3). Pakistani media supposed to play its part according to this rule but a one can easily see contrary reality of its performance. Like many broader ethical systems, journalism ethics include the principle of limitation of harm. This often involves the withholding of certain details from reports such as the names of minor children, crime victims names or information not materially related to particular news reports release of which might, for example, harm someones reputation. Reporting of accident or rape case, reporters along with camera operator reach victims house and start report in dramatic way that would hurt the feelings of affected family. Another PEMRA rule tried to decrease harm by saying that, contains an abusive comment that, when taken in context, tends to or is likely to expose an individual or a group or class of individuals to hatred or contempt on the basis of race or caste, national, ethnic or linguistic origin, colour or religion or sect, sex, sexual orientation, age or mental or physical disability (Section A, Clause 1/c). Nevertheless, TV programmes of disabled persons can often be seen on Pakistani media those will hurt the feelings of disabled people. So many sex-orienting dramas, religious, ethnic and sex-based documentaries have also been part of TV programmes. For some offensive material is acknowledged as important to the story. Indecent words, videos and pictures are often seen in Pakistani media. Vulgar stories, immodest dialogues and indecent dressing of actors in TV dramas, are unsuitable for Pakistani society. Shouted-anchors sometimes used harsh language. Indecent content should be moved from front to inside page of newspaper and in TV programmes from prime time to late night, when children are not watching and the PEMRA rules say that No programme shall be aired which is against basic cultural values, morality and good manners (Section A, Clause 1/i) and Particular care should be taken to ensure that programmes meant for children do not contain objectionable language or are disrespectful to their parents or elders (Section A, Clause 2). During floods in 2010, in name of information media, especially electronic media put affected families on show with their broken houses, crying and appealing for help. Media could easily inform masses regarding the devastation and the most flood-hit areas without exposing the harsh reality of the condition of flood victims by showing the destruction through charts and maps. While reporting a scuffle between she-males in unfitted way as they physically had beaten each other, media had ignored the PEMRA rule which says denigrates men or women through the depiction in any manner of the figure, in such a way as to have the effect of being indecent or derogatory (Section A, Clause 1/L). As few of them were shirtless and used, abusing language but camera operator did not take of the camera and the telecasting authorities did not stop that vulgar piece of video. To regulate TV advertisements, the PEMRA rules said, No advertisement shall be permitted which glorifies adultery, lustful passions or alcoholic drinks or the non-Islamic values (Section A, Clause 2/d), but advertisements of facial and hair removing creams, body lotions, beauty soaps etc, promote adultery and lustful passion among young generation. All these activities are absolutely against the Islamic values. It is violation of privacy rights to publish private information about someone who has a logical expectation of privacy. No one has the right to interfere others personal matters. Investigative reporting demands some extraordinary efforts to get hidden truth of any important event but sometimes journalists efforts violate the right of a persons privacy. The report also talked about the media actors that includes media personnel, audience and the judges who are the third party to examine the role of media and its effects on the behaviours. Nowadays, media industry has become a huge commercial industry, which has a complete hierarchy of professionals as owners, managers and other professionals. The report argued that the role of media owners should be limited in the organization as their focus would be only on maximum profit and they could violate the code of ethics that demands something beyond the financial benefits. There should be a board of professionals, which run the organization according the codes. Conclusion All fields of lifework ought to have set of rules to follow to ensure the safety of the society as well as themselves. Those rules also ensure restrictions on who could take personal benefits of his/her position in immoral way. This research is a well effort by GRF to discuss the ethics in Pakistani media. However, there are so many areas that were remained untouched, as it talked about the journalism ethics that are already existed but did not recommend anything new for ethical codes. A comprehensive history of print and electronic media in Pakistan was thrash out in the research, which is, somehow, looks irrelevant when it revealed the result of a survey conducted by Gallup Pakistan, which provided information regarding the number of people in Pakistan who are watching TV, listening radio and reading newspaper regularly. GRFs report should spoke about the criteria for ethical codes, freedom and limitations of media organizations according to norms of Pakistani society rather to discuss how many people buy newspapers, and how many borrow it from other. It should reveal the actual performance of the media that is it working efficiently and obeying the ethical codes or just focusing on financial benefits. If media working against the journalism ethics than how much it is affecting the society negatively and how it could be put on the right way. Norms of Pakistani society should also be discussed, which will be very much helpful to judge the existing ethical codes. This kind of judgment, which was missing in the report, could make someone able to develop new lines for media to follow. This country paper of GRF conferred the parameters of media ethics that it should caters the need of public according the norms but the paper did not speak how media could build up a proper code of ethics that is acceptable for every one. This is not reasonable, in a paper on media ethics, to present information about scuffles between governments and media regarding the content, which was published in newspapers over the years, purely based on personal conflicts. If the conflicts were based on code of ethics related to societys problems, in that case, it would be better for both the government and media organisation, it would help government to promulgate official code of ethics as well as would help media to put and maintain pressure on governments erroneous policies.

Northern Sung Dynasty: Landscape Painting Influences Essay -- Art Hist

" This was the standard, which lasted until the Tang dynasty (618-907). During the Five Dynasties (907-960), between the ninth and tenth centuries, the trend of using ink to express ideas slowly took over the use of colors in the mainstream of Chinese landscape paintings. In other words, the tradition of using colors and the use of ink each lasted for one thousand years. Yet the emphasis on using colors actually lasted a little longer. This is because the tradition of color painting did not end even during the height of monochrome ink painting. While colors form the central elements in Tang paintings, beginning in the Five Dynasties period, ink played a dominant role. During the Song dynasty (960-1279), colors became important for a short period during the end of the Northern Song (960-1127). Usami notes that all paintings require forms. In the history of the Chinese theory of painting, however, the principal focus was a concern not with form, but with 'something beyond form'. (Usami, 1998) Chinese thinkers generally conceived of form in terms of a process of 'becoming solid'. But in the artistic production of 'chaotic forms', Chinese painting actually came more closely to resemble the processes of creation and change in nature. Thus painters themselves offered a visual interpretation of the creative act that differed radically from that formulated in the philosophical discourse of concepts and words. Mi Fu a southern Song Literati painter however, interpreted the phrase 'bamboo in mind' as a statement concerned solely with that, which existed in the mind. The form achieved in the painting thus came to be understood not as derived from the real world, but as originating from within the painter. This liberation of form from an ... ...ly Chinese Landscape Painting, (Harvard Journal of Asiatic Studies) , Vol. 18, No. 3/4 (Dec., 1955), pp. 422-446, Harvard-Yenching Institute http://www.jstor.org/stable/2718439 Sullivan, Michael. â€Å"The Arts of China† Berkeley : University of California Press. 2008 5th ed. Sullivan, Michael. â€Å"Chinese landscape Painting† Berkeley: University of California Press,1980 Usami, Bunri, â€Å"A summary of "The Problem of Form in Song Dynasty Theories of Painting" (Faculty of ArtsShinshu University) Bulletin of the Sinological Society of Japan No.50, 1998 *Usami, Bunri â€Å"A summary of "The Problem of Form in Song Dynasty Theories of Painting" (Faculty of Arts, Shinshu University) Bulletin of the Sinological Society of Japan No.50, 1998 Northern Sung Dynasty: Landscape Painting Influences Essay -- Art Hist " This was the standard, which lasted until the Tang dynasty (618-907). During the Five Dynasties (907-960), between the ninth and tenth centuries, the trend of using ink to express ideas slowly took over the use of colors in the mainstream of Chinese landscape paintings. In other words, the tradition of using colors and the use of ink each lasted for one thousand years. Yet the emphasis on using colors actually lasted a little longer. This is because the tradition of color painting did not end even during the height of monochrome ink painting. While colors form the central elements in Tang paintings, beginning in the Five Dynasties period, ink played a dominant role. During the Song dynasty (960-1279), colors became important for a short period during the end of the Northern Song (960-1127). Usami notes that all paintings require forms. In the history of the Chinese theory of painting, however, the principal focus was a concern not with form, but with 'something beyond form'. (Usami, 1998) Chinese thinkers generally conceived of form in terms of a process of 'becoming solid'. But in the artistic production of 'chaotic forms', Chinese painting actually came more closely to resemble the processes of creation and change in nature. Thus painters themselves offered a visual interpretation of the creative act that differed radically from that formulated in the philosophical discourse of concepts and words. Mi Fu a southern Song Literati painter however, interpreted the phrase 'bamboo in mind' as a statement concerned solely with that, which existed in the mind. The form achieved in the painting thus came to be understood not as derived from the real world, but as originating from within the painter. This liberation of form from an ... ...ly Chinese Landscape Painting, (Harvard Journal of Asiatic Studies) , Vol. 18, No. 3/4 (Dec., 1955), pp. 422-446, Harvard-Yenching Institute http://www.jstor.org/stable/2718439 Sullivan, Michael. â€Å"The Arts of China† Berkeley : University of California Press. 2008 5th ed. Sullivan, Michael. â€Å"Chinese landscape Painting† Berkeley: University of California Press,1980 Usami, Bunri, â€Å"A summary of "The Problem of Form in Song Dynasty Theories of Painting" (Faculty of ArtsShinshu University) Bulletin of the Sinological Society of Japan No.50, 1998 *Usami, Bunri â€Å"A summary of "The Problem of Form in Song Dynasty Theories of Painting" (Faculty of Arts, Shinshu University) Bulletin of the Sinological Society of Japan No.50, 1998

The Impact of Insulin and Sugar Level on Weight Problems Essay

The Impact of Insulin and Sugar Level on Weight Problems Ohio State University’s medical and nutritional specialists, Steven R. Hertzler and Yeonsoo Kim, performed an experiment on two the main causes which contribute to overweight and obesity. In their experiment, the scientists have used the main causes for statistical and graphical collection of data for observation of different diets which people use in hopes of losing weight with little effort and little time. One of the most popular diets that emphasize this is the Atkins’ diet. Losing weight through the Atkins diet can be achieved in a short amount of time without the need for exercise. Patients under the Atkin’s diet needed to consume foods that are high in fat and protein such as cheeses, hamburgers, bacon and heavy creams. Diets that require a short amount of time and effort to lose weight guarantee the reduction of health risks among the main causes. Even though diets that require a short amount of time and energy to lose weight guaranteeing the reduction of potential health risk form the main causes, it is the understanding the positive and negative aspects of these main causes that would help understand the need for the proper nutrition intake and exercise that someone would need in order to achieve a healthy weight loss, which requires an extended period of time rather than a short amount of time.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  One of the main causes of obesity and overweight is the sugar level. The sugar level is the amount of sugar concentration within the bloodstream of the body. Sugar is a substance that is consumed from food. The sugar from the food is broken down by the body in order to give energy for the body to function. The energ... ... within the blood cells can cause type II diabetes. Type II diabetes is when there is too much sugar within the bloodstream that it is often expelled from the body in sweat and human excrete. Consuming foods with too much sugar can also be dangerous. All diets are accompanied by benefits and disadvantages. It is of utmost importance to determine the impact of dieting on the body, particularly with how the diet effects the sugar and insulin levels. The Atkins Diet is beneficial in that blood sugar levels are generally kept lower due to decreased carbohydrate and sugar consumption. However, eliminating all carbohydrate and sugar intake can be dangerous. Both the levels of sugar and insulin are very important within the body and a proper carbohydrate intake will ensure that these levels are kept within limits necessary to promote optimum functioning.

Factors Associated with Divorce :: Divorce Marriage Relationships Essays

Factors Associated with Divorce Research shows there are 4 major factors that increase the likelihood of divorce A. Divorce Caused By Age At Marriage 1. As age when married decreases, likelihood of divorce increases - Couples under the age of 18 are much more likely to divorce than couples who marry at any later age 2. Younger Couples Are: - Unprepared for marriage - Unaware of what is expected of them - Not mature enough to handle responsibilities 3. Drawbacks - The younger you are the less dating experience you’ve had - Not sure what you really value in a partner - Being young they may get bored and prefer a new marriage as opposed to their current one - Young couples have few reasons not to divorce - May have married without parents permission, so divorce may be supported by family - Likely do not have property together 4. Marrying due to pregnancy - Having a child before or early in marriage - Gives couple little time to adjust to each other and demands of marriage - May limit the parents’ educational and occupational goals - Increases financial strain on relationship B. Race 1. Studies show African Americans have higher divorce rates than Whites or Latinos - African Americans also much more likely to remain in a â€Å"separated† status - Their greater likelihood of being unemployed and living in poverty contribute to marital disruption 2. African American women are: - Less likely to marry - More likely to separate or divorce - Less likely to remarry On average African American women spend only about half the amount of time white women spend in marriage. C. Socioeconomic Status 1. Lower socioeconomic strata of society: - Lower levels of education, Lower incomes, Lower-status occupations - Higher marital instability rates Poor families are twice as likely to breakup as nonpoor families. - Lower-status married couples may have higher divorce rates because they

Harimann International Essay

Executive Summary Vikram Dhawan is the president of Harimann International that he established in May of 1990. Vikram established the business in an effort to fund his impending Masters in Business Administration in the United States. The business is located in Delhi, India where tax incentives are offered for business who export goods and materials to targeted countries including Japan, Canada, and France. Incentives in India include no tax on goods shipped to target countries, incentives on shipments exceeding 150,000 INR, partial rebated duties taxes on raw materials imported for the use of exported goods, cash incentives, and license renewals for materials used in production. Harimann International in its first year, 1990, focused on the exporting of linen household goods. Business was slow and profits were low until 1991 when a particular type of hand-embroidered table linen became very popular. Sales and orders increased. Dhawan was then faced with the inability to rely on his supplier after the demand exceeded their ability to provide material need for the impending orders. Dhawan then established a second manufacturing facility employing over 100 employees and producing an average of 1,000 garments a day. In January of 1992 one of Harimann International’s first clients Pioneer Trading Company requested samples and later placed an order with Harimann for six styles of garments. The order well exceeded the 150,000 INR requirements and qualified for other incentives provided by the Indian government. Pioneer Trading Company also placed a stipulation on the order that it had to be provided by the deadline of April 6th. This deadline would give Harimann International about two months to fulfill the order. Placing the order would allow Harimann to make a large profit, but also allow him to continue to employ workers for an extend period of time that would be furloughed in other cases. Decision Problem What should Harimann International choose to do? Should they accept the order and potentially make a high profit deal, continue the relationship with Pioneer Trading Company, and benefit Harimann International employees or deny the deal and not suffer the potential for a lose by not meeting the April 6 deadline established by Pioneer Trading Company? Analysis of the Industry and the Company Textile production and trade is the leading industry in India. According to India Brand Equity Foundation (ibef.org) the textile industry provides â€Å"14% of the industrial production, 4% of India’s Gross Domestic Product (GDP) , and 10.63 % of export earnings.† The textile industry is second only to agriculture in providing employment to the people of India proving over 35 million employment opportunities. The textile industry in India produced over 7.58 billion in revenue compared to the United States at 7.21 billion between April and July of 2010. Indian government provides incentives to organizations exporting large amounts of textile products. Incentives include tax breaks on imported raw material as well as exported finished goods, cash incentives, and insurance benefits to employees of the organization. Possible Decision Alternatives Harimann International is faced with a number of decisions to be made. First Vikram Dhawan can reject the order entirely and risk losing an established customer who has helped his organization grow over the past year. A second alternative is to accept the order as well as the deadline of April 6th leaving the risk of not meeting the deadline. This alternative has the potential of making a substantial profit due to the size of the order and the incentives provided by the Indian Government. This alternative also provides more work for employees of Harimann International that would not have been provided if the order is not accepted. The alternative also has the potential for disaster in that it if the deadline is not meet the respected client could and future profits could be lost. The third is to accept the order, not meet the deadline, and sell at a reduced price to Pioneer. This alternative also has the risk of losing an established customer and future business. Evaluation of Alternatives Three alternatives face Vikram Dhawan of Harimann International. The first is to not accept the offer and reject the proposal of delivering the product to Pioneer Trading Company. The decision would have lasting repercussions with the relationship between the two companies and inevitably cost Harimann International future profits. Harimann International will also incur a loss due to purchasing the product already and having to resale. The decision trees found in tables 3 and 4 show the loss after selling the embroidered product at 65 % of cost and the unembroidered product at 90% of cost to be a loss of $45,202.50. The second is to accept the offer with two different outcomes. The first outcome is that the order is completed and delivered on time. This outcome of alternative two will gain a profit of $315,238. The completion of the order will also keep a good relation between the two companies with the possibility of further profit for Harimann International in the future. The second outcome is some what more complicated. The second outcome consists of probabilities that Dhawan believes will occur. As seen in tables 3 and 4 the probabilities will be applied if the shipment is not delivered on time. If the order is not delivered on time Dhawan believes that the probability of 50% payment will occur 40% of the time. The payment for this occurrence will create a loss for Harimann International of $72,081. The probability of 30% payment Dhawan believes is 40% netting a loss of $311,380. The final probability is 20% of a 20% payment of $360,720. Recommendations After careful review of the two alternatives Dhawan should proceed with the order. With an 80% chance of completing the order and a profit of $315,238 he should take the risk. Tables 3 and 4 both show the probability in dollars of accepting the order to be in the positive at $270,132.32. Table 3 uses color codes to label the arithmetic occurring and 4 is a more simple way of presenting the decision tree. Table 1 shows the total profit that can be made by achieving the order on time. Table 2 shows the loss that will be incurred if the order is not delivered on time. Even though the possibility of incurring a $360,720 loss is possible, the probability of it  occurring is very small. With an 80% chance of completing the order on time Dhawan should take and complete the order with Pioneer Trading Company for a profit and securing future business that will also bring in more profit for Harimann International.